Ads are much more than a direct push to buy things. Learn to see art in advertising (where there is art), find out more about how it was developing over time and how it works now, and, of course, analyze great and not-so-great examples from real life. Let’s get started!
AdsDev:
The Development of Advertising Through Time
Who is this course for?
Advertising art enthusiasts
Ads can be amazing masterpieces of visual, textual, or other art. This course will show you examples of advertising art from all over the world and fix you up with the resources to find such ads.
Beginners in advertising & marketing
Want to make a career in advertising? This course will help you with the theory, historical background, and real-life examples of great ads: let it become the grounds of your future work and studies!
Creative professionals looking for inspiration
Advertising is not meant to annoy people, although some ads may seem that way. Here you can find resources and examples to inspire your own work as well as learn more about different forms of creativity in advertising.
About this course
The course will help you understand:
  • 8 hours
Course program
6 hours of theory, 1.5 hours of practice, 0.5 hours of testing
Course Intro
We will overview the course contents, lead you into the topic and lay the grounds for the information you will learn during the course.
Module 1. History of Advertising
Do you know what the first ad looked like? You will learn what professionals understand by advertising and how it developed into what we know today. The line between ads and not-yet-ads can be very fine!
  • Advertising in Ancient Times
  • Advertising in the Middle Ages and the Renaissance
  • Advertising in the Early Modern Period in Europe and America
  • Advertising in the 20th Century
Module 2. Contemporary Advertising
Clickbait, spam, banners, and pop-up notifications—we’re so used to such ads that we barely notice them. How do modern companies get their point across without falling into the pit of ad filters and attention span shortness? Find out in this module!
  • The First Online Advertisement
  • Digital Advertising
  • Traditional Advertising in the 21st Century
  • Creative Ad Formats
Module 3. Regional Advertising
If you think that translating your ad is enough to launch it into a certain country, you’ll be impressed at how much more there is to do! We’ll take a look at examples of advertising and how they vary in different regions.
  • Europe and North America
  • Asia
  • Arab World
  • Africa
  • Latin America
Module 4. Advertising as Art
Some ads are a lot more than just means of selling or promoting goods and services. The most amazing examples get international recognition as art. Where to find them? Who decides whether it’s art or not? This module will explain you all the details.
  • Art and Advertising
  • When Advertising Becomes Art
  • Advertising Festivals and Events
Module 5. Behind the Scenes
How to make your ad helpful, mindful, educational, or even healthy? Let’s look into the theory and practice of creating truly society- and human-friendly advertising campaigns.
  • Advertising and Ethics
  • The Best Ads of All Time
  • Effects of Advertising on Society
Conclusions
You’ll structure the new information about advertising art and science, sum it up, and get a few closing insights from the lecturer.
Course Intro
We will overview the course contents, lead you into the topic and lay the grounds for the information you will learn during the course.
Module 1. History of Advertising
Do you know what the first ad looked like? You will learn what professionals understand by advertising and how it developed into what we know today. The line between ads and not-yet-ads can be very fine!
  • Advertising in Ancient Times
  • Advertising in the Middle Ages and the Renaissance
  • Advertising in the Early Modern Period in Europe and America
  • Advertising in the 20th Century
Module 2. Contemporary Advertising
Clickbait, spam, banners, and pop-up notifications—we’re so used to such ads that we barely notice them. How do modern companies get their point across without falling into the pit of ad filters and attention span shortness? Find out in this module!
  • The First Online Advertisement
  • Digital Advertising
  • Traditional Advertising in the 21st Century
  • Creative Ad Formats
Module 3. Regional Advertising
If you think that translating your ad is enough to launch it into a certain country, you’ll be impressed at how much more there is to do! We’ll take a look at examples of advertising and how they vary in different regions.
  • Europe and North America
  • Asia
  • Arab World
  • Africa
  • Latin America
Module 4. Advertising as Art
Some ads are a lot more than just means of selling or promoting goods and services. The most amazing examples get international recognition as art. Where to find them? Who decides whether it’s art or not? This module will explain you all the details.
  • Art and Advertising
  • When Advertising Becomes Art
  • Advertising Festivals and Events
Module 5. Behind the Scenes
How to make your ad helpful, mindful, educational, or even healthy? Let’s look into the theory and practice of creating truly society- and human-friendly advertising campaigns.
  • Advertising and Ethics
  • The Best Ads of All Time
  • Effects of Advertising on Society
Conclusions
You’ll structure the new information about advertising art and science, sum it up, and get a few closing insights from the lecturer.
Helga Burdz
Producer, MSc in Communication Sciences in Media & Convergence Management at the AAU
Helga has been working in media analytics, producing and promoting for nearly 5 years. During this time, she was working with various IT startups and universities. Currently, she is working as a producer of educational products at Art for Introvert: her main job is to find interesting experts in various fields, create new courses and promotional campaigns, and work on development strategies for them. Her interest in advertising arose at the time of doing her master's degree in Communication Sciences in Media & Convergence Management at the University of Klagenfurt. During her studies, Helga conducted a research on the differences between traditional advertising and branded entertainment.
Who created this course
There is no such thing as modern art. There is art and there is advertising.
Albert Sterner
Pricing
$49.99 USD
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About the project
Art for Introvert is one of the biggest educational projects in Europe. Our ultimate goal is to make art, psychology, and science accessible to a wider public.
4
years
We have been working for you since 2018
We carefully select our authors and design our material so that you could easily understand the most complicated topics and neverget bored.
1500
lectures
are created by our authors every year
9
years
The average teaching experience of our authors
Learn more
directions
We give lectures on painting, psychology, literature, fashion, philosophy, architecture, history, cinema, music and natural sciences.
10
More than
people
5000
Attend our offline events monthly.
Watch our lectures online each month all over the world.
10000
More than
people
Reviews
I’m really impressed with the amount and quality of info I received with your lectures! I took the course on the history of cinema and enjoyed the whole thing, loved the way you made it. It’s nice to see people who are eager to bring knowledge to others. Art for Introvert, glad to have discovered your project!
Lilly Oulson
Finally sorted out the history of art in my head thanks to your course. Great job, guys! It's really convenient you divided lectures into modules. The speaker was nice to listen to, and I loved the deep delve into the details of each painting you talked about. For sure, it's better to learn about painting with pros than browsing through weird websites.
Samantha Lewis
Finished watching the course on cognitive psychology. I was looking for the comprehensive content that would give me a clear understanding of the subject, and perhaps better my perception of myself and improve my relationships with other people. No regrets about the money paid for the course, Art for Introvert does a great job when it comes to psychology, examples from real life, and clear explanations of what stands behind our actions, thoughts, desires and traumas. Thank you!!
Philip Mallbrow
I've just completed the course Become an Art Historian. Awesome format. The presentation of the material was fascinating, and 24 hours just flew by. I’m glad that for once I’ve spent my time meaningfully. Pulling myself together to take another course, on architecture this time.
Susan Ross
I’m really impressed with the amount and quality of info I received with your lectures! I took the course on the history of cinema and enjoyed the whole thing, loved the way you made it. It’s nice to see people who are eager to bring knowledge to others. Art for Introvert, glad to have discovered your project!
Lilly Oulson
Learn more
Finally sorted out the history of art in my head thanks to your course. Great job, guys! It's really convenient you divided lectures into modules. The speaker was nice to listen to, and I loved the deep delve into the details of each painting you talked about. For sure, it's better to learn about painting with pros than browsing through weird websites.
Samantha Lewis
Finished watching the course on cognitive psychology. I was looking for the comprehensive content that would give me a clear understanding of the subject, and perhaps better my perception of myself and improve my relationships with other people. No regrets about the money paid for the course, Art for Introvert does a great job when it comes to psychology, examples from real life, and clear explanations of what stands behind our actions, thoughts, desires and traumas. Thank you!!
Philip Mallbrow
I've just completed the course Become an Art Historian. Awesome format. The presentation of the material was fascinating, and 24 hours just flew by. I’m glad that for once I’ve spent my time meaningfully. Pulling myself together to take another course, on architecture this time.
Susan Ross
FAQ
Are there any limits to this course?
There are none. Learn at your own pace and wherever you like.
Can I watch the lectures without an internet connection?
Yes, you can download the course to your mobile device via our app and watch it anytime you want.
How is the learning process for this course organized?
After the payment, you will receive an email with access to your personal account. There, you will find video lectures, a list of recommended literature, a workbook and other additional materials, plus, tests on the material studied. After passing the final test, you will receive a certificate of completion of the course.
Does the course discuss the rules of good advertising?
Yes, and not just that! The concept of “good advertising” is quite complex: our lecturer Helga will cover lots of aspects of creating a healthy and effective advertising campaign.
Will I get recommendations on other learning sources?
Yes, the course comes with additional study materials (both to read and to watch or listen to), and in the videos, the lecturer will advise on various helpful resources.
Will I understand this course if I know nothing about marketing or advertising?
Absolutely! You don’t need any specific education or experience in the field to feel comfortable learning and understand everything discussed. The course is beginner-friendly, and all topics are made to fascinate and inspire, no matter your background.
Are there any limits to this course?
There are none. Learn at your own pace and wherever you like.
Can I watch the lectures without an internet connection?
Yes, you can download the course to your mobile device via our app and watch it anytime you want.
How is the learning process for this course organized?
After the payment, you will receive an email with access to your personal account. There, you will find video lectures, a list of recommended literature, a workbook and other additional materials, plus, tests on the material studied. After passing the final test, you will receive a certificate of completion of the course.
Does the course discuss the rules of good advertising?
Yes, and not just that! The concept of “good advertising” is quite complex: our lecturer Helga will cover lots of aspects of creating a healthy and effective advertising campaign.
Will I get recommendations on other learning sources?
Yes, the course comes with additional study materials (both to read and to watch or listen to), and in the videos, the lecturer will advise on various helpful resources.
Will I understand this course if I know nothing about marketing or advertising?
Absolutely! You don’t need any specific education or experience in the field to feel comfortable learning and understand everything discussed. The course is beginner-friendly, and all topics are made to fascinate and inspire, no matter your background.
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